Globe Business, the enterprise arm of the country’s leading telecommunications provider, won accolades at the 18th Annual International Business Awards (IBAs), taking home two Stevie Awards for its inspiring and innovative campaigns for businesses navigating through the toughest times.
Its initiative, The Globe Business 2020 Thematic Campaign—which centers on recreating a braver tomorrow that aims to inspire courageous leadership enabled by digital transformation—earned the Silver Stevie for Communications, or PR Campaign of the Year under the Marketing-Business to Business category, and the Bronze Stevie for Brand Experience of the Year- Business to Business category.
“We are honored to be recognized once again on the international stage for our initiatives to uplift enterprises in the country—from our world-class products to innovations and premiere partnerships here and abroad,” said Raymond Policarpio, Vice President for Product Management and Marketing, Globe Business, Enterprise Group. “More than a business advisor, Globe Business strives to become a trusted partner that helps companies courageously move forward despite the difficult economic condition and shape a better future.”
Globe Business launched the campaign to inspire businesses to bravely move towards a digital future, recognizing that the pandemic had fueled abrupt shifts into the digital economy and compelled enterprises to go online to sustain their operations. It focused on helping businesses recognize the importance of driving a culture of digital transformation powered by courageous leadership and strengthening ties with companies through engaging their executives and other enterprise influencers.
To make this happen, Globe Business initiated a campaign video, which captured the narrative of enabling a better future despite current circumstances faced by enterprises, on Facebook and other social media platforms. The video earned more than 11 million total impressions and nearly 5 million views online.
The campaign culminated through Globe’s Leadership Innovation (Lead-In) Forum with the theme “Forward & Fearless: A Path Towards a Braver Tomorrow,” which strongly resonated with over 800 Globe Business clients who attended the session online.
The Project Eagle thematic campaign was chosen out of the thousands of nominations from organizations of all sizes and in virtually every industry across the world. Stevie Award winners were determined by the average scores of more than 260 executives worldwide who participated in the judging process from June through early August.
“What we’ve seen in this year’s IBA nominations is that organizations around the world, in every sector, have continued to innovate and succeed, despite the setbacks, obstacles, and tragedies of the ongoing COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher. “All of this year’s Stevie Award winners are to be applauded for their persistence and their resilience. We look forward to celebrating their achievements with them during our 8 December virtual awards ceremony.”