NutriAsia named Most Chosen Food Brands by Filipinos


NutriAsia’s Silver Swan and Datu Puti brands remained the favorite staples in Filipinos’ kitchens as two of the Most Chosen Food Brands in 2020, according to the 2021 Kantar Asia Brand Footprint report.

The recently released report found that Silver Swan rose in the rankings by one place as it bagged the Top 2 Most Chosen Brand in the FMCG Category in 2020 with almost 500 million Consumer Reach Points.

Datu Puti also ascended one spot in claiming the Top 12 Most Chosen Brand in the same category and retained its position as the Top 4 Most Chosen Brand in Food. Meanwhile, UFC also garnered the 12th Most Chosen Brand in Food of 2020.

The Brand Footprint uses Consumer Reach Points (CRP) as basis for the rankings. This metrics measures how many households across the country were buying the brand, and how often they were bought. The report essentially proves that Silver Swan, Datu Puti, and UFC are still tried and true products that many Filipinos choose and rely on in their kitchens, despite the drop in shopping frequency brought about by the country’s community quarantines.

“We are truly grateful to Filipino consumers across the nation for supporting and relying on NutriAsia products for their everyday needs, especially during the pandemic. This accomplishment and recognition reinforce our commitment to bringing everyone quality and affordable products that make for countless Masarap, Masaya moments at home,” said Mario Mendoza, NutriAsia’s Broad Culinary Marketing Group Head.

Silver Swan is a long-running, trusted, and iconic Philippine name in everyday condiments. It is the Filipino housewives’ partner in helping bring out the delicious taste in food with its ‘just right’ of flavors.

Datu Puti is the pioneer vinegar brand in the Philippines, with its name defining the perfect quality and delicious sourness in vinegar. It has grown into a megabrand of condiments with the addition of soy sauce, fish sauce, oyster sauce, and barbecue marinade, among others.

NutriAsia is the Philippines’ leading producer, marketer, & distributor of high-quality sauces and condiments. It is also home to iconic Filipino brands like Mang Tomas, Golden Fiesta, Papa, Mafran, and Jufran.


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