SM supermarket business boosts digital infrastructure


SM Markets, the supermarket business of the SM Group, has strengthened its digital infrastructure to be able to serve more communities.

SM Markets Online, a one-stop shopping platform, is targeting to be available in 100 locations covering most of the key areas in the country by the end of the year. It is currently available in 70 branches in Metro Manila, Cebu, Davao and key cities in Luzon and Visayas.

“To serve our customers safely and conveniently, we continue to innovate and broaden our digital presence to offer more touchpoints for our customers and communities in synergy with our brick and mortar stores. Our main focus is improving our service all the time to give customers the best shopping experience,” SM Supermarket president Jojo Tagbo said.

SM Markets has an option for pick-up or delivery and cash or card payment. It offers basic necessities as well as select premium or specialty items. The assortment ranges from fresh meat, poultry, seafood, fruits and vegetables to canned goods, bread, condiments, snacks, and beverages.

One can also order for baby needs, personal care items, household products, pet food, international favorites and of course, the house brand SM Bonus.

“Supermarkets remain a primary and essential shopping destination, especially during this pandemic. We will continue to innovate and adapt to evolving customer needs as they look towards new shopping channels in the new normal,” Arnold Daluz, president at SM Hypermarket said.

SM Markets recently partnered with GrabMart to reach a bigger market.

With selected SM Markets available on the online delivery platform, shoppers can book from SM’s wide assortment of grocery products across SM Supermarket, SM Hypermarket and Savemore Market.

It is also looking at tapping other digital platforms to provide a more personalized shopping experience as well as expanding its collection points across its store portfolio.


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