ABS-CBN compound lit up in the network’s color on Wednesday, May 5, 2021, a year after the country’s biggest network was forced to go off-air following the National Telecommunications Commission (NCT)’s cease and desist order after its 25-year franchise lapsed.
Its shutdown caused them to lay off a third of its workforce which is said to be approximately 11,000 employees and lost billions of pesos in ad revenue.
While in the middle of fighting for its franchise life, the network had begun gearing up for its digital transformation and preparing its thousands of workforce should it fail to secure a franchise renewal.
The media giant is now slowly shifting its news and other programs to digital platforms while bringing in new content.
According to the research data from independent rating organizations, the average time spent by Filipinos watching television was four hours every day at the start of the pandemic but slashed out to half when ABS-CBN went off-air.
ABS-CBN was also forced to close 12 local TV Patrol newscasts that delivered the news in regional dialects shortly after its closure.
Meanwhile, there are still pending legislative measures aimed at reviving the broadcasting powerhouse.