Philippines promotes Filipino cuisine and culture in the first-ever Fiesta Filipinas held in Shanghai, China on June 13, as part of the 123rd Philippine Independence Day celebration, organized by the Philippine Department of Tourism (DOT), together with the Philippine Trade and Investment Center in Shanghai (PTIC-Shanghai) and the Philippine Consulate General in Shanghai.
Seven Filipino cooks based in Shanghai offered local cuisine to our kababayans, Chinese, and expats guests. They served 12 kinds of Filipino-inspired traditional dishes from different regions in the Philippines.
Philippine product promotion was conducted through the fusion of ingredients to create unique dishes, which included tuna sisig using Century Tuna, halo-halo topped with Pong Pong banana chips, graham dessert balls with MY San Graham crackers, bibingka using Coco Mama coconut cream and maja blanca spiked with a bit of Tanduay Rum. Snackmaker Liwayway, Supercoco, the brand behind the famous Virgin Coconut Oil, and mango brand Juga promoted their respective product lines to the Chinese audience.
Philippine pre-selling tour products for the “618” (18 June) event were also launched. The 618 event is a popular mid-year online shopping festival, which is second only to 11-11 (11 November) or China’s single’s day, in terms of online sales scale and volume. Participants had the option to purchase coupons to Philippine tourism products.
More than 200 prizes were also raffled off. Guests waited in anticipation for the chance to win hotel and resort packages and free trip to Philippine destinations.