The Philippines will be positioned as a “safe, fun, and competitive” destination for the next two years, according to the Department of Tourism (DOT), as it relies on strong partnerships with communities and visitors.
The agency said it would develop more tourism products that focus on nature and culture while continuing its “safe travel” campaign to ingrain world-recognized health and hygiene protocols in every Philippine destination.
This was after the DOT noted that the 61.2 percent drop of tourism contribution to the Philippines’ gross domestic product shows that the pandemic has held back the industry that contributed P2.51 trillion to the economy in 2019.
“This compels the DOT to explore all means possible, within the imposed government restrictions, to facilitate the gradual recovery of the tourism industry,” it said.
The data from the Philippine Statistics Authority (PSA) also showed that the Tourism Direct Gross Value Added (TDGVA) dropped to PHP973.31 billion last year. This is only 5.4 percent of the industry’s contribution to the country’s gross domestic product (GDP), a steep decline from 12.8 percent in 2019, the agency said.
“More than the losses in tourism arrivals and revenue, these numbers translate to millions of tourism workers severely affected by the pandemic,” the DOT said in a statement.
The agency conducts its Tourism Response and Recovery Plan To facilitate the gradual recovery of and reopening of the tourism industry while it also adheres to government restrictions, which thrust is focused on ensuring protection of jobs and safety of tourism workers, visitors, and communities; supporting the recovery of tourism enterprises; and rebuilding confidence and grow demand in the domestic and foreign market.
The department of Tourism said it is “optimistic that this transient situation will soon be over and that with the collective effort of the private and public sectors, the Philippine tourism industry will emerge bigger, better, and more resilient in the new normal,” it said. (PNA) ”