Philippines AirAsia, Cebu hotels tie-up to rebuild tourism, air travel

Philippines AirAsia has inked a partnership with the Hotel, Resort and Restaurant Association of Cebu (HRRAC) to help boost tourism and economic recovery in Cebu.

“Tourism stakeholders including AirAsia are united with stakeholders such as the HRRAC, the Department of Tourism and the local government unit in rebooting the tourism industry in Cebu, a vital industry that contributes to the Philippine economy,” Ricky Isla, chief executive officer of the Malaysian airline’s Philippine unit, said during the memorandum of agreement (MOA) signing with HRRAC.

The agreement makes AirAsia the official airline partner of HRRAC, a non-profit, non-government organization that provides an avenue for strategic partnerships among its member companies and other stakeholders with the common goal of promoting Cebu as a world-class tourist destination.

The partnership with Cebu’s hospitality sector is aimed at promoting safe domestic travel in Cebu, which continues to thrive through its self-sustaining tourism industry. It is also a preparation for a strong post-pandemic rebound in the tourism industry.

The airline executive said, Cebu is one of the top tourist destinations in the country, is a natural choice for the company’s tourism revival efforts.

“Cebu is more than just cultural heritage. Cebu is so rich and marketable. It is a representation of the Philippines’ diverse cultures,” Isla said.

AirAsia bared potential partnership opportunities for HRRAC stakeholders such as a-Access, an incentive card for both airlines airline guests and non-guests granting access to exclusive offers from a wide selection of partner establishments across key destinations in the country including Cebu.

Cebu has been among the top choices for MICE events in the country pre-pandemic, hosting some of the biggest global conventions and exhibitions.


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