E-commerce has become commonplace. With or without a vaccine, its portion of the wallet will only increase in the coming years. This is why it is critical for any company to develop its own e-commerce platform. It’s a competition. Those who can pivot quickly and assure transaction security and dependability win.
And what is e-commerce without social media presence? An average Filipino spends 5-6 hours daily on social media. Social media marketing is a type of digital marketing in which you connect with your audience on social media in order to promote your brand, improve sales, and drive traffic to your website. Whether you want to sell a product or service, or simply keep people informed about what your organization or company is doing, all of these things and more are achievable when you use social media marketing.
And businesses must tap this tool to reach customers where they are. And it does not end with merely putting up a page but also creating meaningful and valuable content. Effective marketing in social media is measured by the number of reach. Meaning the total number of people who have viewed your post, who made a reaction whether it is an angry or heart reaction and most especially those who left a comment especially the positive feedbacks. This data is golden as it allows you to customize your approach to attract even more followers and hopefully which will translate into sales.
Word of caution though, social media marketing is not the be all and end all in a business. The business model and strategy should also be reviewed since the whole process of promoting will not be effective if we do not listen to our customers. Hence, this is where engagement truly matters. Facebook, Instagram and Youtube provides you with insights and helps you analyze those insights from at what time your customer usually opens your page, what type of posts garnered more likes, how to make a video trend will all boil down to communication. Making content that will communicate to your viewers. It should be authentic and relatable and one has to always think of something new to offer or better yet stick to the quality that your customers are known to be loyal for.
And the best part is that social media is free. These sites may provide boost options to increase your reach at an equivalent price but it is also good to grow your page organically. Schedule daily posts, read comments, respond to private messages and be consistent with your brand strategy. Social media marketing is here to stay and shouldn’t be brushed aside. Although there are also a lot of online courses to help you get started on the use of social media for advertising but one thing remains the same, a good business model that is centered on customer satisfaction still is key.
We covered marketing but it is also equally important to talk about the financial aspect of the business. And this is where online accounting systems come in. Human Incubator offers a free use of its own accounting software which is the EasyFIS for 1 champion user up to 1 gb storage. To know more about their various products and services, do check out their website at https://human-incubator.com/.