counter-pos

How Do You Effectively Market Your Retail POS To Drive In Sales?

2022年9月13日

Having a newly installed retail point-of-sale system in your business makes it possible for a business owner to develop some marketing strategies to help accelerate growth and earn more revenue. 

One can make the most of the checkout counter since most customers linger there for a few minutes while paying and waiting for the transaction to be completed.

Maximize this opportunity by doing retail POS marketing. When done effectively, retail POS marketing can help boost your business’s upselling and cross-selling potential.

Not only will it help improve your sales and customer experience but also reinforce your company’s brand.

Here are some inputs for you to effectively market your retail POS to drive more sales:

1. Fill up your counter with countertop merchandise. 

Have you noticed buying something that you found appealing on the countertop even if you do not need it?

Something that is appealing to the eye?

There is such a thing as impulse buying.

Create a small display that can easily add up to the customer’s purchases without them planning to do so.

2. Create a display area near the retail POS counter. 

Apart from the countertop merch near your retail POS counter, situate a small display table and fill it up with more products.

Who knows, the customer might have forgotten something, and the visible items in your display area prod them to buy that missed-out product.

Displaying products near the retail POS counter is a great way to utilize product space without taking up additional square footage.

3. Make eye-catching and compelling call-to-action signages. 

Did you know that call-to-action signages have a better conversion rate than that of personalized ones?

Keep your call-to-action signage simple and one that easily grabs the attention.

Examples of these are ”Try me”, “Check me out”, “ Grab yours now”, and “Buy now”.

These are ways to promote impulse buying.

4. Set-up a QR code signage near or beside your retail POS. 

Having a QR code signage strategically placed beside your retail POS or perhaps nearby can help encourage your loyal customers to engage in continuous shopping even as they wait for their turn to pay. 

With a visible QR code, shoppers can access their phone and scan immediately and get redirected to your website to boost engagement, or maybe your social media handle for some promos, let them fill up a survey or even enable them to make payments.

It is really up to your discretion what you want to do and what you want to promote to your customers. 

5. Make your customer service available at the checkout area near the retail POS.

Be sure that your customers can seek help and ask for assistance at  your retail POS checkout counter or probably nearest to it.

This location of your customer service area is not only accessible to most shoppers, but it will make sure that customers are able to make their purchases with an overall positive experience.

Depending on how much space you have, your customer service area will either be part of your retail POS station, or it could be placed nearby at a separate desk. 

EasyPOS Logo

Easy POS sets your establishment the right way by helping you manage day-to-day transactions on the dot.

Click to Learn More.
EasyPOS Logo

Easy POS sets your establishment the right way by helping you manage day-to-day transactions on the dot.

Click to Learn More.

6. Place flyers or displays with common information around your retail POS area.

These may be missed but in most cases, flyers can be enticing especially when colorful and with vouchers.

You can incorporate information like the return/exchange policy, parking information, relevant announcements, and recent promos.

Put anything that is informative, something that customers might want to know. 

7. Push your loyalty programs.

When your customers are at your retail POS checkout counter, this is the best time and place to push the company’s loyalty programs.

When they are already at the checkout counter they have already availed of your products and they can be your most loyal customers.

This makes it the perfect time to let them know about your customer rewards program, VIP, or loyalty programs. 

Promote your loyalty program in your retail POS area to make customers easily avail of it because it is that precious moment when they are most engaged with your brand.

Loyal customers are feathers on your cap. 

8. Promote campaigns and projects for a cause.

This is another way to enhance sales through effective retail POS marketing through campaigns for a cause.

Forging community partnerships and promoting them on the retail POS desk is a total attention-getter. 

This will inform customers what your business believes in and you can share with them how they can become involved.

Who knows, they will be supportive of your advocacy and they will help spread the word. 


With the help of your POS sales and inventory system, you will successfully work on these marketing strategies in cross-selling your wide array of products. 

Thus, your customers will be encouraged to spend more, without them originally planning to do so, and thus, propel you towards achieving your sales and marketing objective.

With BIR-accredited EasyPOS, you do not have to worry anymore about other marketing strategies.

EasyPOS can do the transactions for you seamlessly as you work on creating marketing strategies near your checkout area.

You can hit many marketing opportunities with just a dependable EasyPOS at your reach.

For a free-demo contact: https://human-incubator.com/easy-POS/

EasyPOS Logo

Easy POS sets your establishment the right way by helping you manage day-to-day transactions on the dot.

Click to Learn More.
EasyPOS Logo

Easy POS sets your establishment the right way by helping you manage day-to-day transactions on the dot.

Click to Learn More.

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