The Benefits of Retail POS and eCommerce Integration

As we all know, eCommerce relies on a tightly-integrated system because it should appear to be at par with the physical store.

Whether it is through your website, your mobile app or desktop, regardless of what your customers buy, they should have the same shopping experience with that of your brick and mortar store.

How can you excel in your online business if there is no proper relationship and integration?

First, check out your e-commerce platform.

Your eCommerce site should be optimized primarily for a great mobile user experience.

Then, secondly, you need to build up the relationship between your POS sales and inventory system and eCommerce site and fortify their seamless integration.

Physical shopping and digital shopping experience should be distinctly exceptional.

And how can you achieve this?

The point of the matter is system integration.

But before exploring the details, you need to determine what each system does:

• Your eCommerce platform has built-in functions related to inventory management, customer account management, shipping/warehousing information, sales data, and a lot more.

• Your retail POS system is the hardware and software collecting the information of the customers.

Retail POS systems usually collect only the most basic customer information when it comes to the actual purchase but many retailers upgrade their retail POS system to avail of more intricate functions to help augment sales.

Retail POS and e-commerce are two platforms that work together perfectly.

Both fit naturally as a perfect pair.

But there are e-commerce sites that do not support integration with the more modern POS sales and inventory system available in the market today.

And you’d be surprised how many retailers operate with these two systems separately. 

Seamless integration of both retail POS and eCommerce produce the following:

1. Accuracy of Product Information

There are consistent updates that need to be done to an eCommerce site, especially in adding new stocks to the product catalog.

Without a POS sales and inventory system, employees do manual updates and they have to either go to the actual store to check inventory or perhaps call an inventory manager. 

But with eCommerce and retail POS integration, these updates are done in real time automatically so that customers are able to scan through the products.

In addition, an eCommerce platform has a product information management function included so this is easier for staff to address product-related questions, create orders in-person and place online orders for any product that’s currently not in stock at the store.

With retail POS, there are more available tools and more available information in real-time.

BIR-accredited easyPOS is your all-in-one solution to manage your sales, inventory, and customer data in real time!

Click to Learn More.

BIR-accredited easyPOS is your all-in-one solution to manage your sales, inventory, and customer data in real time!

Click to Learn More.

2. Updated Levels of Stock Inventory

Integrating eCommerce and your retail POS system helps guarantee that levels of stock inventory are accurate and updated.

Employees can find information in real-time on inventory status and product availability across any of the retailer’s locations.

And when there are changes in product details, these are automatically reflected on time, without delay. 

You are assured of a working and dependable master inventory list.

3. Convenience and Usability

Your customers won’t be the only ones who will be happy and satisfied because of the integration.

It is first and foremost your loyal employees.

Instead of wasting time processing customer orders manually and inputting POS data into the eCommerce platform by hand, integration with the POS sales and inventory system can provide more convenience and improved usability.

They can be more productive and they can spend more time helping your customers, strengthening customer service. 

4. Faster Shipping

There is a delay when orders do not jive with the inventory and retail POS system.

When employees process orders manually through uncoupled retail POS systems, there’s a natural delay from when the customer orders to when the order is actually placed. 

However, when integrating the eCommerce platform into your retail POS system, orders are processed and shipped asap – meaning faster shipping, more efficient service, and a great boost to the customer’s buying experience.

You see, businesses using eCommerce systems that lack the flexibility to integrate with their retail POS  sales and inventory system may struggle to achieve these benefits.

Companies using eCommerce systems that lack the flexibility to integrate with the POS may struggle to achieve these benefits.

If you’re operating right now with a dedicated eCommerce platform alongside a retail POS system, review your performance.

Is your inventory system accurate enough to help update your price catalog?

Is everything working out together smoothly? Unless your systems are integrated well, there might be room for improvement.

With EasyPOS you have the best POS System for Retail Businesses in the Philippines.

Why search far and wide when there is one right here to help you out every step of the way?

EasyPOS sets your establishment the right way by helping you manage day-to-day transactions on the dot with easy functions for integration. 

Try and sign-up for a free demo now: https://human-incubator.com/easy-pos/

BIR-accredited easyPOS is your all-in-one solution to manage your sales, inventory, and customer data in real time!

Click to Learn More.

BIR-accredited easyPOS is your all-in-one solution to manage your sales, inventory, and customer data in real time!

Click to Learn More.