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In the food industry, people come and go. You get to serve many customers during a certain period of time, but do you see them come back? Why do they need to come once, twice, thrice, and even more?
Why is it so important to focus on people who are already dining, buying, and spending money with you? What are customer retention and customer loyalty? Well, these two can be promising because loyal customers come back and even bring more customers to the fold.
Customer retention is creating and maintaining a loyal customer base of repeat customers. It is one of the most profitable ways for a restaurant business to flourish. Instead of spending for advertising and promotions to attract new customers, focus on making your loyal customers happy so they keep coming back and keep revenue flowing in.
However, it is easier said than done. Restaurateurs are still not used to the idea of focusing on customer loyalty even if studies have shown that it is up to seven times more expensive to attract new customers than it is to retain existing ones.
Restaurant owners need not spend an inordinate amount of time and resources convincing repeat customers to keep coming back because they already know that! The most important thing to do is to make them keep coming back by providing them with more compelling reasons to!
It is a fact that loyal and happy customers do not mind spending more on their favorite food and even exploring new and expensive ones on the menu. Why is this so? Because they are more comfortable with you and they love your restaurant. Period. But don’t rest on your laurels just yet.
First, you need to continue offering them A1 customer service and a pleasant customer experience. This simply means you do not stop providing them with exceptional service. This really goes without saying, but many restaurants that offer great food fail when it comes to service. It’s sad, but it’s true.
Your restaurant staff should always be smiling, always be helpful, and always make the customer feel like the most important person in the world. Because he is. Get them happy and motivated so they can radiate the same energies.
Second, develop a loyalty program. Essentially, offering them something to reward them for their loyalty. A discount coupon is fine. The moment they know that their repeat visits are going to earn them something, returning to your restaurant is a sure thing. Punch cards are still a great way to build loyalty. These are: “Buy 10 cinnamons and get + 2!”; “ JOIN our lunch buffet 5 times, and the next one is on us!”; “Birthday celebrants dine for free for a minimum of 4 pax.”
Third, offer online ordering. Not everyone wants to go and dine out. Sometimes, people just want to have food delivered right to their doorstep or perhaps pick up their food and take it home. Try to ascertain and make your website offer online ordering or perhaps integrate with a food delivery service or app. If you make it easy and accessible for them, guaranteed, they’ll come back next time they want take-out service. An online restaurant POS can help with online ordering and takeout.
Fourth and last, make the most of your online restaurant POS. Things can get better without you putting in so much effort. Customers who keep on coming back can lead to better conversion rates and higher profits for you. Having a POS for restaurants can enable you to do the following:
It is different when it is personalized. With online restaurant POS, you will have a record of your loyal customer base. From the list you can offer coupons to those who follow you on social media, or perhaps offer a special treat on their birthday or anniversary.
You have the list in your online restaurant POS. So, go ahead and give loyal customers a VIP card. With ready seat reservations perhaps and first dibs on new products on the menu, or some freebies after dinner.
One thing that your online restaurant POS excels at is inventory management. Informing your back-of-the-house and front-of-the-house exactly what is in stock, where the stock is, and when more stock is coming, is a great avenue to improve customer service. But there is more you can do with inventory management than just informing your customers. You can also use them by initiating promotional events and seasonal promos that keep customers coming back.
Remember, you are nothing without your customers. And the customer who starts out enjoying the food, ambiance, and company, the one being served well and attended to properly, the person given special attention and an overall pleasant experience, will definitely become a repeat customer because they feel valued.
Let customers keep coming back with EasyPOS. EasyPOS – is a Point-Of-Sale (POS) software application, accredited by the BIR (Bureau of Internal Revenue) to issue Official Receipts (OR) or Sales Invoices (SI) without using Manual / written forms. Here are the 3 reasons why you should choose EasyPOS:
EasyPOS sets your establishment the right way by helping you manage day-to-day transactions on the dot.